Coca-Cola Innovation: Made From Ice Bottles

Just when I thought beverage companies were all bad, bad, bad, I read about Coca-Cola’s new environmentally friendly bottles made from ice. Yes, that’s right, Coke has launched an ice bottle “actually made of ice.”

The bottles are being marketed as “eco-friendly” with an ad that is chock full of bikinis and six-pack abs and declares: “No bottles were left in the trash, or on the beach either. No trace, except for the happiness it leaves behind.” Check it out:


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